DSCC BRAND RESOURCES
The Building Blocks Of Our Brand
WELCOME TO THE DSCC BRAND RESOURCE PAGE
We take our brand very seriously. That’s why we’ve created these brand resource pages for you. As a partner or team member, we want you to care about our brand as much as we do. When you navigate to the pages in this section, you will find help with logos and other brand resources so you can share our brand with others.
We are happy you are interested in helping us deliver more than needed services to our seniors.
Please use the navigation on the left and don’t be afraid to reach out for help.
THE DSCC BRAND VOICE
Every brand has its own personality and voice. This voice carries throughout all communications and marketing materials. DSCC strives to have a consistent brand voice, no matter who is developing the communications.
The DSCC Voice is a voice of compassion, trust and commitment to the seniors and the communities in which we serve. From delivering meals to providing education, every service and every interaction with our seniors is done with love and care.
Our Passion and Experience
We have been serving the seniors our communities with needed services and one-on-one attention for over 40 years. We have fought for the needs of the seniors and established partnerships with other caring organizations in order to fulfill our mission.
How To Talk Like Us
When partnering with DSCC, it is important that you speak our language and as if you were us. We call those we serve seniors or older residents. We never call them old people. We talk with compassion, patience and with a true desire to be dear friends with every person who we have the honor of serving. If the messages you are creating are not something that you are proud to share with your dear grandmother, then it might need some re-working.
Let Us Help You
We’ve been doing this a long time. If you are struggling with how to represent DSCC, let us help you. There is a link on each of these brand pages where you can get help. We are more than happy to show you around the DSCC brand.
NEED HELP WITH THESE BRAND RESOURCES
Any usage of DuPage Senior Citizens Council brand elements needs special approval and must be submitted the Brand Use Request Form for review. DuPage Senior Citizens Council reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.